By now, you may already know: data is integral to understanding the success of a media campaign. However, what may come as a challenge is how to tell stakeholders the story behind the data. What might be clear to you is not always easily understood by those who are not involved in the day-to-day communications activities of your campaign. Communications professionals have to be prepared to analyze and interpret the numbers they are reporting on
Metrics are a critical part of measuring the impact of communications campaigns, and there are plenty of tools to analyze that data. Nonetheless, you don’t need expensive metrics tools to measure the performance of your social content. Most platforms come equipped with native analytics tools that can help you make the most strategic decisions for your clients or business.
Whether you are measuring the results of a single Facebook ad or a comprehensive media campaign, there are hundreds of different metrics to report on. The real question is, which metrics should you be examining to determine success?
Attending industry events is critical for staying abreast of new trends, best practices, and lessons learned. Conferences are also essential opportunities to gain inspiration and connect with peers.We know it can be burdensome to find which of the myriad digital conferences in our area are worth attending. So we did the legwork for you. Enjoy!
While 2016 was difficult for many, 2016, for our DC team here, was a banner year for the Washington, D.C. office of Environics Communications. Throughout the past 12 months, we’ve achieved numerous wins as we continue to guide our clients toward reaching their communications and business goals. Our wins include both traditional and digital media, and span a variety of industries, from women’s health to international development to actuarial science, and nearly everything in between.
Logos are one of the most critical aspects of brand development. They are how you are known in the world, and serve as an immediate visual cue to prime audiences for your brand. When designing a logo, it’s important to start by thinking about what you want to convey. Take some time to really get to know your brand and figure out what feelings you are trying to elicit from potential customers. What do you want people to think or feel?
Last week, Instagram announced updates to its app that (1) gives users greater control over their content with the ability to turn off and remove comments on individual posts and (2) makes it easier to remove certain followers of a private account without blocking them entirely. But what does that control mean for day-to-day account management?
At Environics, we’re committed to giving back to our community. We are proud to live and work in the vibrant DMV area, and honored to support the organizations committed to improving the lives of its residents. One such organization is Inner City-Inner Child (ICIC), a DC-area nonprofit that provides disadvantaged children with early arts-integrated learning experiences . . .
At Environics, we believe in the power of giving back. That's why, in honor of #GivingTuesday, we're donating $20,000 of pro-bono communications and marketing work to two worthy Washington, D.C.-area non-profits. We're seeking organizations that have a measurable impact in the community and that would benefit most from a donation of communications work.
Social media is unlike any other form of marketing. It gives companies the ability to engage directly with customers and reach new audiences. This level of consistently and precisely crafting messaging, which allows for a more authentic-feeling approach, helps drive awareness, ultimately leading to greater brand recognition and consumption.