In the Know
As consultants, we help businesses overcome challenges and innovate beyond them. But there’s no “one size fits all” approach to every problem. That’s why we must always be empathetic to the experiences and perceptions of our clients, and their audience. Here’s how we can help clients excel at just that and form authentic relationships with the people behind the patrons.
We have an expression in the office: “How did I surprise or delight a client today?” After all, that’s what they pay us to do. They ASSUME we can do the work, but how can we do it in a way that surpasses their expectations? One way is to incorporate methods of design thinking.
When it comes to design, we often think of a drawing, or plan, that usually pertains to architecture and images. Taking this understanding a step further, and we can apply the process of design thinking to our daily work to improve results. In order to learn more about design thinking, we spoke with Kelly Chmielewski, CEO of The Possibility Shop and former executive at PBS.
By now, you may already know: data is integral to understanding the success of a media campaign. However, what may come as a challenge is how to tell stakeholders the story behind the data. What might be clear to you is not always easily understood by those who are not involved in the day-to-day communications activities of your campaign. Communications professionals have to be prepared to analyze and interpret the numbers they are reporting on
Big data is often touted by agencies across industries, but what does all that data really apply to? Big data is more than just a buzzword, and it turns out that data and analytics have applications within a variety of markets.
Metrics are a critical part of measuring the impact of communications campaigns, and there are plenty of tools to analyze that data. Nonetheless, you don’t need expensive metrics tools to measure the performance of your social content. Most platforms come equipped with native analytics tools that can help you make the most strategic decisions for your clients or business.
Whether you are measuring the results of a single Facebook ad or a comprehensive media campaign, there are hundreds of different metrics to report on. The real question is, which metrics should you be examining to determine success?
Attending industry events is critical for staying abreast of new trends, best practices, and lessons learned. Conferences are also essential opportunities to gain inspiration and connect with peers.We know it can be burdensome to find which of the myriad digital conferences in our area are worth attending. So we did the legwork for you. Enjoy!
When developing a communications and PR plan at Environics, we organize our approach into three phases: preparation, implementation and measurement. All three stages are crucial to successfully executing a communications strategy, but it’s important to focus on the third phase: measurement.
Every press conference, every sound bite, or photo has a purpose - and the potential to shape public opinion. This marriage between policy and public relations reminds me that even The White House has to consider its communications strategies when rolling out new orders, policies, and updates.
When a crisis strikes what can you, as a communicator, do? A minor issue can quickly escalate into a public affairs crisis, PR professionals, communications directors, and social media managers HAVE to be prepared for - even anticipate - a crisis.
While 2016 was difficult for many, 2016, for our DC team here, was a banner year for the Washington, D.C. office of Environics Communications. Throughout the past 12 months, we’ve achieved numerous wins as we continue to guide our clients toward reaching their communications and business goals. Our wins include both traditional and digital media, and span a variety of industries, from women’s health to international development to actuarial science, and nearly everything in between.
Logos are one of the most critical aspects of brand development. They are how you are known in the world, and serve as an immediate visual cue to prime audiences for your brand. When designing a logo, it’s important to start by thinking about what you want to convey. Take some time to really get to know your brand and figure out what feelings you are trying to elicit from potential customers. What do you want people to think or feel?
Last week, Instagram announced updates to its app that (1) gives users greater control over their content with the ability to turn off and remove comments on individual posts and (2) makes it easier to remove certain followers of a private account without blocking them entirely. But what does that control mean for day-to-day account management?
At Environics, we’re committed to giving back to our community. We are proud to live and work in the vibrant DMV area, and honored to support the organizations committed to improving the lives of its residents. One such organization is Inner City-Inner Child (ICIC), a DC-area nonprofit that provides disadvantaged children with early arts-integrated learning experiences . . .
At Environics, we believe in the power of giving back. That's why, in honor of #GivingTuesday, we're donating $20,000 of pro-bono communications and marketing work to two worthy Washington, D.C.-area non-profits. We're seeking organizations that have a measurable impact in the community and that would benefit most from a donation of communications work.
Last week we chatted about finding influencers that can help insert your mission, product, or service into relevant conversations online. Once you’ve found those target influencers — think 5-10 to start, not 50 — you’ve got to engage them.
In building your content marketing strategy, you’ve developed personas and dossiers and really “drilled down” to identify your target customers, right? Incorporate an influencer marketing strategy to help reach them better.
Wanting to advertising on Twitter? You have a couple of options. When logged into Twitter, you’re likely to see a Promoted Tweet within your Twitter feed. Most advertisers are familiar with these, as it’s become a standard means for reaching new audiences on the platform...
Social media is unlike any other form of marketing. It gives companies the ability to engage directly with customers and reach new audiences. This level of consistently and precisely crafting messaging, which allows for a more authentic-feeling approach, helps drive awareness, ultimately leading to greater brand recognition and consumption.
It’s no secret that the press release isn’t the most popular form of writing among journalists and public relations professionals these days. In fact, many have written them off completely and believe they’re dead. However...
Today marks the 16th anniversary of the first episode of Gilmore Girls, a beloved television show centered around a mother and daughter living in Stars Hollow, Connecticut. To celebrate the event, Netflix turned more than 200 coffeehouses nationwide into Luke's Diners...
If social media is a part of your business strategy, here are a few tips to reduce common instances of trademark and copyright exposure. Because who has time to deal with a lawsuit?
It's now been a month since, Instagram launched a new feature to its app called “Stories.” If the feature sounds familiar to you, it’s because it takes directly from Snapchat’s own feature of the same name. This update leaves many businesses wondering what their next move should be.
Organizations prosper when they are able to clearly identify and effectively engage with their stakeholders. The practice of forging mutually beneficial connections with third-party groups and individuals that have a “stake” in common interest is nothing new...
In a world where a single Tweet or Facebook post can spark a news sensation, having a crisis communications plan is more important than ever. In crisis, there are three steps to weathering the big storm...
Timing is everything in public relations. In order to land that national media placement, your timing must be right. At Environics, new clients will say to us, “We want to be featured in next month’s People Magazine...
Reporters receive hundreds of email pitches each week—and they don’t read them. Why? Because typically they are stuffed with meaningless buzzwords and provide no value. So, as a public relations professional...
Your media relations campaign will only be a strong as your media list. It won’t matter if you have the best media hook, the most engaging collateral, or an out-of-the-box PR strategy
Do you know what is being said about your brand? If you're not regularly conducting media monitoring, you're missing an opportunity. Media monitoring (the process of reading, watching, and listening to news, then identifying...