Fusion

Handling 742 million online offers across 46 countries and in 31 different currencies every year, Fusion is the A to Z ancillary technology partner, employing more than 80 people in Richmond (US) and London (UK). Fusion equips digital retailers  with the power to convert a single online interaction into a long-term, profitable customer relationship.

Fusion

The overview

Challenge

Fusion is a technology company providing online ancillary sales optimization primarily for travel service websites. Fusion turned to Environics to help raise awareness around their unique offerings, and ultimately, increase revenue by securing new contracts.

Having recently restructured itself, Fusion was presented with an opportunity to expand into new business sectors. Although structurally Fusion was prepared for expansion, the company was seeking recognition for its work within the marketplace. As such, Environics was presented with the challenge of  raising awareness regarding Fusion's unique offerings, and ultimately, increase revenue by securing new contacts. 

Solution

Environics worked to raise the profile of Fusion by creating a tiered approach to conduct traditional media tactics.  To begin, Environics refined key messages for Fusion to articulate their mission and work. These messages were incorporated through Fusion’s website, social media platforms, and branded materials. Additionally, these key phrases were search engine optimized to improve the company’s recognition in search results.

Other tactics included media outreach, creating industry reports, writing expert blogs, and promoting their presence at top trade shows. In addition to creating compelling content , we promoted the content across social channels, further increasing its audience reach


FusionResults

The Results

Environics raised the profile of Fusion and its executive leadership, resulting in securing more contracts and expanding the business.

After refining corporate messaging, Environics coordinated and distributed 3 press releases for Fusion, which resulted in 63,034,000 media impressions. This was supported by a consistent blogging schedule that reinforced key messages.  We also secured interviews in top trade outlets, including EyeforTravel, Tnooz, Travel Technology Update, Air Transport World, and Travolution

More than 268 websites picked up the news story about Fusion's original industry research, reaching a potential audience of more than 20 million.What resulted was a comprehensive communications strategy in which digital tactics supported the efforts of traditional outreach, while boosting the SEO of the company overall.