Keolis North America

 

Keolis North America manages transit and rail operations in the USA from coast to coast. For over 100 years, Keolis has been helping more people travel safely, comfortably, and efficiently than anyone else in the country.

 
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The Overview

Challenge

How do you focus on keeping the trains running when customer satisfaction is at an all-time low? Struggling with pricing and service issues, Keolis North America needed to not only reestablish their strong brand presence, but also market to the municipalities they were under contract with.  

Solution

Environics developed a dynamic digital, traditional, and Corporate Social Responsibility (CSR) campaign to service the needs of Keolis. By first conducting persona research, we were able to strategically message the advances of the transportation system in the communities that they operate. We reestablished the brand with trade, consumer, and business press (both locally and nationally). Our dynamic social media campaign helped humanize the company, which fostered goodwill and trust with customers. 


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The Results

Environics established what is now a growing community on both Facebook and Twitter. We decreased the number of messages sent by 58.8%, and instead, focused on creating more tailed content. Some results included:

  • The number of engagements (likes, comments, replies, retweets) increased by 2,614.1% since year prior (2015)
  • The number of impressions per Tweet increased by 121.9% since year prior (2015)
  • Total followers increased by 33.3% since year prior (2015)