The Altus Group
The Altus Group is the leading provider of independent advisory services, software, and data solutions to the global real estate industry. The Altus Group works to provide valuable insight to clients regarding their real estate investments.
On January 12, 2017, The Altus Group published the 2017 Real Confidence Executive Index, which revealed telling details about commercial real estate (“CRE”) executives in the industrial, infrastructure, and multi-family asset classes. Although the Toronto-based Altus Group was securing media coverage in Canada, the organization expressed an interest in establishing itself as a thought leader in the U.S. market.
Environics quickly identified that the challenge in promoting this report involved being able to communicate its most technical, and important details. The report highlighted crucial information that was relevant to C-Suite executives, but Environics needed to identify publications whose audiences included those executives.
Environics launched a traditional media campaign to drive attention towards the event, The Altus Group, and its latest report. Our tactics included:
- Creating media lists that included business reporters, top-tier trade publications, and real estate reporters.
Environics shared a press release, and background materials about the report with reporters.
Environics created custom pitches and targeted reporters with relevant information for the report
Within one week, our direct pitching around the report resulted in 11 placements in the media, which totaled to an estimated potential reach of 25 million. Placements included the following outlets:
- The Huffington Post
- World Property Journal
- Institutional Real Estate Inc
- Real Assets Adviser
- Globe St
- Rental Housing Journal
Because of the strategic pitching that Environics coordinated, The Altus Group was able to see its organization make headlines in both top tier and trade outlets. Together, Environics and The Altus Group communicated the complexities of the 2017 Real Confidence Executive Index to a variety of reporters with measured success.