Bringing Real Confidence to Commercial Real Estate Executives

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On January 12, 2017, Altus Group, a leading provider of commercial real estate software and advisory services, published its 2017 Real Confidence Executive Index, which revealed telling details about commercial real estate (“CRE”) executives' opinions on the year ahead.

CHALLENGE

Earn coverage of and interest in a technical and detail-rich report during a season when all eyes were focused on the inauguration of a new U.S. president. 

SOLUTION 

Tap into the frenzy of media interest based on reporting of presidential campaign trail promises for major infrastructure investments. 

Environics used the following tactics to promote and gain media traction around the Altus Group’s Real Confidence Executive Index findings:

  • Researched and identified relevant media contacts

  • Created a media list that included commercial real estate, business, finance, and market forecasting reporters/editors

  • Tailored custom pitches for media contacts

  • Outreach by phone and email to relevant media contacts

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RESULTS

As a result of Environics’ strategy and direct pitching tactics, within one week Environics secured 11 media placements for Altus, which totaled an estimated potential reach of 25 million.

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Lisa RothwellComment