Chairman & CEO
Bruce MacLellan has worked in communications consulting for over 25 years and has provided counsel to leaders in business, government and professional sports. His areas of expertise include corporate communications, issues management and marketing communications. Bruce also provides media interview skills training to clients.
Bruce has worked with diverse clients during his career that include DeBeers, eBay, Great-West Life, Investors Group, Johnson & Johnson, Microsoft, Royal Bank and Xerox, among others. He has also served in senior political positions in government in the areas of environment, defense, health and culture.
In 1994, Bruce became the founding President of Environics Communications, Inc. (ECI) The firm and associated divisions now have annual fee revenue of over $25 million and provide integrated marketing services to more than 100 corporations in the U.S. and Canada. ECI has almost 130 staff working from offices in Toronto, Montréal, Ottawa, San Francisco and Washington, D.C.
Bruce has a strong dedication to quality work environment and exceptional client service, and the company was ranked #1 on the list of 75 Best Workplaces in Canada for 2010 by the Great Places to Work Institute. In this same ranking for 2009, the firm was awarded the #1 Best Workplace for Women.
In 2008, Environics became the first North American public relations agency to reach carbon neutral status by combination of reductions and purchasing offsets. Prior to Environics, Bruce was Executive Vice President at an international public relations agency, where he was responsible for the Corporate Practice and also developed the firm’s first Code of Ethics.
Bruce is a graduate of the University of Toronto with an M.A. in Public Administration and an Honors B.A. and has completed executive courses at the Queen’s University School of Business in Marketing and Board Governance. Bruce is a contributing writer to the book Government Relations in the Health Care Industry, published in 2003. In 2006, he was invited to join the Canadian Public Relations Society College of Fellows for excellence and integrity in advancing the profession for more than 25 years.
Bruce serves as a volunteer on the Board of the Institute for Clinical Evaluative Sciences (ICES), chairing the Governance and Nominations Committee, and on the national Board of the Nature Conservancy of Canada. He also is the volunteer President of the Lake of Bays Heritage Foundation, a community land trust, and is the author of two local history books about the Lake of Bays area in Muskoka.