Sr. Vice President, Digital Services
Steve Acken is a 20-year communications veteran specializing in digital and mainstream marketing integration. He oversees operations and account service for the Digital Practice, helping companies to effectively establish their strategic online presence and create measurable programs laddering back to business KPIs.
Working with clients to create experiences that transform the relationship between their brand, their consumers and the cultural trends around them, Steve’s extensive account experience spans numerous blue chip organizations including Boehringer Ingelheim, Eli Lilly, Bell Canada, Pfizer, Xerox, XM Canada, Panasonic, Allstate, Penguin Random House, Yahoo!,SAS, Logitech, and others.
In the past, Steve has held multiple roles within the Environics Group of Companies, including Vice President of the Technology Practice while also helping to develop the agency’s online community building offering. His PR background has been grounded in a wide array of communications facets including account management and strategic planning, media and tech analyst relations, corporate communications, and crisis management. Prior to joining Environics’ Toronto office, Steve served as an Account Supervisor with the firm’s US office for over two years.
Recognized by his peers for award-winning work, Steve has received an International Association of Business Communicator’s (IABC) Silver Leaf Award of Excellence, IABC Ovation Awards of Excellence and of Merit, a CPRS Award of Excellence and a CPRS (Toronto) Gold ACE Award for various marketing communications programs.
Steve holds a Bachelor of Arts degree in History from DePauw University and lives in Toronto with his wife Vanessa and their daughter Samantha and son James. An avid global traveler and Canadiana antique enthusiast, Steve also regularly contributes articles to The Upper Canadian, Canada’s premiere antique digest.
Steve prides himself on being a trusted advisor to both colleagues and clients alike. Regardless of the communications challenge, one constant remains clear: building strong customer relationships begins with understanding audience needs and responding in a purposeful way – through relevant content and thoughtful information exchange.