Tracey Erbacher is a passionate storyteller and communicator specializing in digital media. At Environics she works to develop and implement successful social media and communications campaigns, providing strategy development, content writing, graphics creation, media outreach, community management, and more. Tracey works with a variety of clients including The MasterCard Foundation and MyWave.
Prior to joining Environics, Tracey worked as a freelance marketing consultant, helping small businesses leverage the power of social media to boost brand visibility. As a freelancer, Tracey worked with business owners to develop an authentic brand voice and aesthetic, created and
implemented cross-platform digital marketing campaigns, and planned and executed a variety of events. As a web designer, Tracey worked with brands and individuals to design and develop attractive and effective websites, including The Blue House (www.thebluehouse.com) and Christi Perez Designs (www.christiperezdesigns.com).
Tracey got her start in communications as the Communications Intern at The Studio Theatre in 2012. There she created and executed all publicity for the 2012 Studio Garage Sale, directed the publicity photo shoot for Bloody Bloody Andrew Jackson, researched and targeted new markets for groups sales for the 2012/13 season, coordinated media lists, liaised with reporters and reviewers to ensure a smooth theater-going experience, and assisted in the management of press openings.
Tracey graduated from Vassar College with a B.A. in Drama in 2013. Outside the office, Tracey is the Artistic Director of Theatre Prometheus, a DC-based theater company dedicated to exploring and promoting women-focused, diverse narratives. You can connect with Tracey at www.linkedin.com/in/traceyerbacher.